New Orleans · Est. 2022

Wine lives
where culture does.

Sip More is a wine and experiential hospitality brand building culture-forward beverage programs for restaurants, hotels, and the spaces between.

Sip More
sipmore.wine · New Orleans, LA
Wine Program Curation
Event & Experience Design
Staff Education & Training
Beverage Consulting
Velvet Sessions
Cultural Hospitality
WSET Certified · Est. 2022
Wine Program Curation
Event & Experience Design
Staff Education & Training
Beverage Consulting
Velvet Sessions
Cultural Hospitality
WSET Certified · Est. 2022

We don't pour wine.
We build culture
around it.

Sip More was built on the belief that wine doesn't belong locked behind velvet ropes or intimidating lists. It belongs in the room — in the music, the conversation, the moment.

We work with hospitality groups who want their beverage programs to feel as intentional as the rest of the experience — and who understand that the right wine director changes the entire room.

Read Our Story
S
6+
Years in New Orleans Hospitality
L3
WSET Certified
30+
Events Curated
1city
New Orleans — For Now
Sip More

Three ways to work together.

Tier 01
Pour
Project-Based Consultation

Targeted interventions for venues that need a specific problem solved — a wine list built, a team trained, a concept activated.

  • Wine list audit & redesign
  • Single staff training session
  • Event concept & run-of-show
  • Wine pairing menu development
$1,500 Starting
Tier 03
Reserve
Full Beverage Partnership

Full-scope beverage directorship. Mahlik becomes your embedded wine and experience director — handling program, training, activations, and strategy.

  • Full beverage program oversight
  • Vendor & supplier management
  • Signature event series development
  • Brand collaboration facilitation
  • Quarterly strategic reviews
Custom Proposal
Book a Discovery Call
Events

Experiences
worth showing up for.

All Events
Velvet
Sessions
Coming Soon · 2026
The Velvet Sessions
New Orleans, LA
Get Tickets
What's Poppin,
Velvet?
Juneteenth · June 2026
What's Poppin, Velvet?
New Orleans, LA
Get Tickets
Sip & Smile
GOLF CLASSIC
Annual · TBD 2026
Sip & Smile Golf Classic
New Orleans, LA
Learn More
Mahlik
Certified
WSET
Level 3

Mahlik
Richardson

WSET Level 3 certified sommelier, beverage curator, and the founder behind Sip More LLC. Mahlik brings together a background in Four Seasons hospitality, deep roots in New Orleans culture, and a genuine obsession with how wine moves through a room.

His approach is simple: wine should live where people live. That means R&B nights, jazz clubs, hotel lobbies, and cookouts — not just tasting rooms.

Full Bio
Mahlik Rich
Founder & Beverage Director, Sip More LLC
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Let's Build

Ready to elevate
your program?

Sip More is currently accepting new consulting clients in the New Orleans area and beyond. Start with a complimentary discovery call.

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